AI Insights · Timothy · October 2024
Top 5 Music and Audio Apps on Android in Ghana, Q3 2024
Discover the performance of the leading music and audio apps on Android in Ghana during the third quarter of 2024, with insights into downloads, revenue, and active user trends.
In the third quarter of 2024, the music and audio app landscape in Ghana saw varied performances across the top five Android applications. Data from Sensor Tower reveals intriguing trends in downloads, revenue, and user engagement.
Audiomack: Music Downloader demonstrated a fluctuating pattern in weekly downloads, starting strong with over 108K in early July, peaking at nearly 248K, and gradually declining to about 62K by the end of September. Revenue remained relatively stable, ranging between $108 and $142 per week, with a slight upward trend towards the end of the quarter. The app maintained a robust active user base, peaking at approximately 2.5M in late July before stabilizing around 2.1M towards the quarter's end.
Music Player & MP3 - DDMusic experienced modest download growth, with numbers varying from 15K to a high of 27K in early August, before tapering off to around 15K by September's close. Active user numbers showed a steady increase, reaching over 54K in early September, although there was a slight decline towards the end of the quarter.
Boomplay: Music & Live Stream saw consistent weekly downloads, hovering between 13K and 22K. Revenue displayed a downward trend from $116 in early July to $46 by mid-September. Despite this, the app maintained a stable active user base, fluctuating slightly around the 520K mark throughout the quarter.
Music Holic-Offline Music showed a notable increase in weekly downloads, starting from below 1K in mid-July and climbing to over 29K by late September. Active users followed a similar upward trajectory, growing from 743 to over 33K by the quarter's end, indicating a growing user interest in offline music options.
Shazam: Find Music & Concerts maintained a steady download rate, averaging around 10K per week, with slight fluctuations. The active user base remained stable, with minor variations, closing the quarter at approximately 192K.
These insights from Sensor Tower highlight the dynamic nature of the music and audio app market in Ghana, offering a glimpse into user preferences and app performance during this period. For more detailed analysis and insights, visit Sensor Tower's platform.